What an absolute gem of a business! I discovered This is Mabel at the OM Yoga Show and completely fell in love with everything about it. I've already bought three pieces, with another three on their way, which probably tells you everything you need to know!

The sweatshirts and T-shirts are genuinely soft as butter, beautifully made and an absolute joy to wear. But what makes This is Mabel truly special is the meaning behind it all.

I had the pleasure of meeting Laura, the wonderful woman behind the brand, and hearing her story. There's something incredibly powerful about clothes that carry a message of mindfulness, kindness and self-compassion, especially when you know the real experiences that inspired them. They're not just lovely things to wear, but little daily reminders to pause, breathe and be kinder to ourselves.

Laura herself is an absolute delight. Warm, genuine, caring and clearly pouring her heart into what she does.

There is something so wonderful about discovering and supporting an independent, female-owned business, especially one with so much heart and purpose.

I wish Laura and This is Mabel nothing but incredible success. I'm already determined to spread the word about both the beautiful clothes and the message behind them as far and wide as I possibly can!

A very happy customer and an even happier supporter! ❤️

Such a lovely company to shop with!

I absolutely love shopping with Mabel! It’s such a lovely company with a fabulous brand and beautiful quality clothing. One of my favourite things is the little handwritten note that comes with every order. It’s such a sweet, thoughtful touch and makes the whole shopping experience feel that little bit more special and personal. It’s lovely to feel valued as a customer, and it’s those little details that really make a difference. Always a pleasure to shop with and a brand I’m more than happy to recommend! 💜

Really lovely independent brand. Shipped promptly and all items are fantastic quality and as described.