Wearable wellness for every mindset: Check out our best selling moods below or Shop our collection here...

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This is MABEL: I am Laura.

Discover Mabel, a lifestyle brand that makes a statement of who you are and how you’re feeling.

Founded after a struggle with post natal anxiety, a long road to recovery and the desire to spread awareness that its ok to set boundaries and be yourself This is Mabel has become a community of people finding comfort in the messy middle.

It's the relief of saying "not today" without guilt.

The validation of soft rebellion: being emotional and empowered.

The cozy confidence of mental health awareness wrapped in aesthetic design.

It's wearable wellness, a mix of honesty and nostalgia. Thoughtfully designed featuring iconic song lyrics to inspire mindfulness, self expression and well being.

Read more in the blog

Find our new additions here..

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SHOP FULL COLLECTION

Let customers speak for us

from 53 reviews

Loved the T-shirt. Nice and soft, lovely fit. Already had good comments.

S.
Smile Like You Mean it Statement T-Shirt
Smile Like You Mean it Statement T-Shirt

Very comfy

Emma J.
Just as she is Coral Pink Unisex Hoodie - Premium Mindful Comfort
Just as she is Coral Pink Unisex Hoodie - Premium Mindful Comfort
Speedy delivery

Jumpers I ordered arrived quickly

Emma J.
This is Mabel

I love it, fits perfectly and is lovely and soft

Emma J.
Sand Dunes and Salty Air Unisex Hoodie
Sand Dunes and Salty Air Unisex Hoodie

So comfy, cute and such a great message

Tal
Just as she is 2.0 Organic Cotton T-Shirt
Just as she is 2.0 Organic Cotton T-Shirt

Love it, perfect fit and it says it all 🤣. Thank you 😁

Clare M.
Boxy NOPE statement T-Shirt
Boxy NOPE statement T-Shirt

Love this hoodie, so comfy and soft and excellent quality. Perfect for relaxing at home and also nice to wear out and about

Ashley R.
NOPE Oversized Hoodie | Organic Cotton
NOPE Oversized Hoodie | Organic Cotton

Love love love this sweatshirt

Mrs R
Good Mums Say Bad Words Unisex Fit Sweatshirt
Good Mums Say Bad Words Unisex Fit Sweatshirt

Great quality product, excellent service. Great to use a small company who care about their cutomers and who provide somthing just a little different

Mrs R
NOT TODAY Unisex Sweatshirt
NOT TODAY Unisex Sweatshirt

Gorgeous my granddaughter loves it xx

Mrs Rebecca Sullivan
Girls Just as she is Hoodie
Girls Just as she is Hoodie

What a beautiful sweatshirt! Super soft, lovely oversized fit and great colour. Exceeded my expectations, would definitely recommend.

Suus
Oversized MIND.FULL Sweatshirt
Oversized MIND.FULL Sweatshirt

Great quality and it arrived very quickly and was really nicely packaged! The colour is gorgeous… thank you

Jessica Porter
NOPE Unisex Sweater
NOPE Unisex Sweater

Love this sweater, the colour is lovely and so soft inside

Jayne P.
Oversized MIND.FULL Sweatshirt
Oversized MIND.FULL Sweatshirt

Love this!

Claire O'Connor
NOT TODAY Unisex Sweatshirt
NOT TODAY Unisex Sweatshirt

Great quality sweatshirt. I initially ordered the wrong size but Laura sorted an exchange for me straight away

Elizabeth R.
NOPE Unisex Sweater
NOPE Unisex Sweater

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