Wearable wellness for every mindset: Shop our collections here...

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This is MABEL: I am Laura.

Discover Mabel, a lifestyle brand that makes a statement of who you are and how you’re feeling.

Founded after a struggle with post natal anxiety, a long road to recovery and the desire to spread awareness that its ok to set boundaries and be yourself This is Mabel has become a community of people finding comfort in the messy middle.

It's the relief of saying "not today" without guilt.

The validation of soft rebellion: being emotional and empowered.

The cozy confidence of mental health awareness wrapped in aesthetic design.

It's wearable wellness, a mix of honesty and nostalgia. Thoughtfully designed featuring iconic song lyrics to inspire mindfulness, self expression and well being.

Read more in the blog

Find our new additions here..

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Let customers speak for us

from 88 reviews

Good quality, true to size, quick delivery. Love it!

Emily A.
Boxy NOPE statement T-Shirt
Boxy NOPE statement T-Shirt

This jumper is such good quality! I absolutely love how soft it is. Definitely my favourite jumper and the message written on it just makes it even better! 😊

Amy R.
Smile Like You Mean It Unisex Sweater
Smile Like You Mean It Unisex Sweater

Love this Tshirt! Great quality, perfect fit and super comfy. Would recommend and definitely will be buying more. X

Emma B.
Boxy NOPE statement T-Shirt
Boxy NOPE statement T-Shirt
Fab products and speedy delivery!

Excellent from start to finish. Products arrived quickly and are of excellent quality.

Vix
This is Mabel

Love this t shirt. Really great quality and washes well!

Vix
Yeah Yeah Yeah Oversized Statement t-shirt
Yeah Yeah Yeah Oversized Statement t-shirt

Great quality t shirt. Love it!

Vix
NOPE Slim Fit Statement T-Shirt
NOPE Slim Fit Statement T-Shirt

Love it and stops me from having to say it 100 times a day 🤣

Fiona C.
Boxy NOPE statement T-Shirt
Boxy NOPE statement T-Shirt

Beautiful colour and quality. I originally ordered an XL but it was too large so I emailed to ask for an exchange. Laura replied very quickly and it was all arranged.
Within a week, I had my new size and it is perfect. Love it!

Kathryn J.
Boxy NOPE statement T-Shirt
Boxy NOPE statement T-Shirt

Great quality ring! Already wearing it and it looks great on! Very quick delievery! Thank you

Miss
Anxiety Fidget Ring: Silver Triple Lock
Anxiety Fidget Ring: Silver Triple Lock

Very nice tshirt, good quality and fit, have bought another because I liked this one so much.

Mairi R.
Boxy NOPE statement T-Shirt
Boxy NOPE statement T-Shirt

Loved the T-shirt. Nice and soft, lovely fit. Already had good comments.

S.
Smile Like You Mean it Statement T-Shirt Long or Short Sleeve)
Smile Like You Mean it Statement T-Shirt Long or Short Sleeve)

Very comfy

Emma J.
Just as she is Coral Pink Unisex Hoodie - Premium Mindful Comfort
Just as she is Coral Pink Unisex Hoodie - Premium Mindful Comfort
Speedy delivery

Jumpers I ordered arrived quickly

Emma J.
This is Mabel

I love it, fits perfectly and is lovely and soft

Emma J.
Sand Dunes and Salty Air Unisex Hoodie
Sand Dunes and Salty Air Unisex Hoodie

So comfy, cute and such a great message

Tal
Just as she is 2.0 Organic Cotton T-Shirt
Just as she is 2.0 Organic Cotton T-Shirt

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